Denis McQuail

Perspectives on Mass Communication is an in-depth conversation between Howard Burton and Denis McQuail (1935-2017), who was Professor at the University of Amsterdam and Visiting Professor at the University of Southampton. He is widely considered to be one of the most influential scholars in the history of mass communication studies.

This conversation provides detailed insights into how examining the media, and in particular mass media, necessarily involves a careful, probing look at our societal values; the concepts, metrics and ideas that McQuail developed to measure the sociological influence of the media; the critical role of journalism in society and more.

This conversation will be released in a carefully-edited video format. Available now is an enhanced book developed from the conversation – all details are below.


This enhanced book is available in electronic format on all major booksellers, including:





Perspectives on Mass Communication is also part of the five-part Ideas Roadshow CollectionConversations About Language & Culture, which is available in hardcover, paperback and electronic format.